Today, we dive deep with Dan Hight, VP of Channel Partnerships at Placer.ai, exploring how location marketing is evolving in a world where digital habits are changing fast. 🛰️
📱 Why does your phone need GPS, and how is the cookie-less future shaping the way brands connect with us offline? With over half of the population tuning out online ads via ad blockers or VPNs, understanding the shift is crucial. 🚫🍪
🔍 Dan brings insights from Placer.ai, a platform rooted in commercial real estate, civic planning, and retail, offering a unique perspective on audience intelligence. We'll unravel the data and ad tech narrative, its present state, and future direction. 📊
🤔 The big question we tackle: How well do you know the history behind what you do? Because to chart a course forward, you need to comprehend the path that led here. 🧭
🎙️ So, gear up for a knowledge feast with "OOH Insider," where insights meet entertainment, feeding your brain the best of the out-of-home industry. Get comfortable; we're about to take off!