In this episode, Tim Rowe (host) and Jason Eckerling (guest) discuss the relevance of programmatic digital out-of-home (DOOH) advertising in the current marketing landscape.
They highlight how more media is being pushed through #programmaticadvertising channels, making it easier for agencies and buyers.
They also emphasize the flexibility and convenience of programmatic #advertising, especially in uncertain economic times. Jason, who was a co-founder of an online marketplace (Billboarder), shares insights on the benefits of programmatic #dooh advertising. Tune in to learn more about the role of programmatic technology in accessing inventory and launching campaigns offline and in the retail media space.
Key Moments:
00:06:48 Complexity in programmatic out-of-home advertising.
00:13:30 Programmatic DOOH growth in local markets.
00:21:54 Opportunity in entertainment industry uncertainty.
00:22:06 OOH measurement as the catalyst for growth.
00:23:39 Consolidation of programmatic DOOH players in the industry.
Learn more about Jason here -
https://www.theoohinsider.com/guests/jason-eckerling/
And connect with him on LinkedIn here -
https://www.linkedin.com/in/jason-eckerling-5200094/
