In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod (https://www.linkedin.com/in/k-c-mcleod/) of VideoElephant (https://videoelephant.com/) to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). 

Who Should Listen:

• Publishers looking to monetize idle or underperforming screen inventory
• Advertisers & Brands eager to stretch their CTV strategy into the physical world
• Ad Tech Leaders navigating the evolving standards between DOOH and programmatic video
• Strategists & Planners who love blending performance, storytelling, and efficiency

What You’ll Learn:

• The Secret to Better Screens: Why filling DOOH screens with premium, short-form video content is creating more engagement—and new revenue—for screen owners.
• CTV Meets DOOH: How VideoElephant is helping bridge the education gap for advertisers by reframing DOOH as CTV outside the living room—and what that means for monetization.
• The Measurement Moment: From tequila campaigns to political ads, hear how content-rich environments drive higher recall (+84% lift!) and why measurement standards are still evolving.

Big Ideas & Soundbites:
“These are CTV screens—just not in the living room.”
 – K.C. McLeod, on bringing familiar CTV buying logic to DOOH environments.

“Content isn’t just a filler—it’s the lever that makes your media mix resonate.”
 – Tim Rowe, on why content-first strategy matters in high-attention spaces.

“Sometimes the best measurement is the check the publisher gets and the content the audience stays to watch.”
 – K.C. McLeod, on balancing technical measurement with real-world impact.

Where to Go Next:

• Visit: VideoElephant.com (https://videoelephant.com)
• Contact K.C.: kc@videoelephant.com
• Connect on LinkedIn: K.C. McLeod (https://www.linkedin.com/in/kcmcleod/)
• Explore related episodes:
• 🎧 Chris Kane - How to win DOOH OpenRTB (https://www.theoohinsider.com/dooh-openrtb/)
• 🎧Bill Harvey - The Godfather of Contextual Resonance (https://www.theoohinsider.com/bill-harvey/)
• 🎧 Robert O’Rourke + Stephen Brooks - DOOH and Context (https://www.theoohinsider.com/dooh-ctv-content-adjacency/)

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