Is Programmatic DOOH 'Remnant Inventory'? It is if you're stuck in the echo chamber.

Is Programmatic DOOH 'Remnant Inventory'?

It is if you're stuck in the echo chamber.

Three Truths and a Buy:

- DOOH spend is growing
- Overall share of wallet is declining
- Programmatic trading is the new standard

So how do you get the buy?

By understanding these truths and choosing an intentional path forward.

Get the entire conversation here: https://www.theoohinsider.com/programmatic-primer/