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How Over-Targeting Impacts Facebook Advertising | DTC Marketing Secrets: How to optimize your ads

Are you a brand facing the paradox of over-targeting?

Has the pendulum overcorrected and is swinging back at you like Miley Cyrus on a wrecking ball?

Find out why expanding beyond Facebook and exploring channels like OOH can bring new life to your old mix.

Get the whole conversation here - https://www.theoohinsider.com/mediabuying101/