On this episode of OOH Insider, Cherian Thomas, Co-Founder & CEO of the Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during transportation.
Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.
Takeaways
As the world becomes more autonomous, transportation has become a new platform for out-of-home to capitalize on consumers’ time. This is done through interactive games with an opportunity to win prizes from sponsored brands.
Scalability is key to a successful product.
There is a lot of white noise in the industry. There needs to be truth and transparency about what agencies’ network of screens looks like.
Links
LinkedIn: https://www.linkedin.com/in/cherian-thomas-9099aa10b
Website: https://playoctopus.com
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
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Podbay: https://podbay.fm/p/the-ooh-insider-show
YouTube:
8:26 - 10:01
“In order for us to capture…new format.”
Octopus helps curate better experiences through interactive games, trivia, and gift opportunities.
15:27 - 16:34
“I think that…network of screens looks like”
Agencies should be honest about their network of screens. This benefits the community in the long run.
17:10 - 18:56
“Our brands can…In real time at all times.”
Octopus is transparent with their brands through their data dashboard. They can visualize the funnel in real time.