Out of Home at its finest in this episode! Insider, Garrett Crenshaw, President at Crenshaw Visions, and David Oakley, Chief Creative Officer at BooneOakley, chat about their provoking pro-vaccine digital billboard that has gone viral and taken the internet by storm.
In collaboration with StarMed Healthcare, BooneOakley and Crenshaw Visions created a mobile digital billboard aiming to make vaccine information more readily available. The advertisement, disguised as an anti-vax message from a faux funeral home, leads to a website promoting vaccination and providing further information through a link to the StarMed Healthcare site.
Takeaways
• Boone & Oakley utilized an unconventional approach when developing the “Don’t Get Vaccinated” mobile LED truck. Their goal was to stun viewers and encourage vaccination.
• Location is essential to a successful out-of-home campaign. Pinpoint the best location by finding the most saturated area of your target audience.
• “If we got one person vaccinated it was worth my time.” ~David Oakley
• In the first week the campaign launched, StarMed Healthcare received a 28% increase in vaccinations.
• The market for mobile out-of-home is quickly increasing. Mobile billboards present your brand and physically get in front of your target audience.
Links
• LinkedIn:
• https://www.linkedin.com/in/garrett-crenshaw-3082aa166/
• https://www.linkedin.com/in/david-oakley-0365b3/
• Wilmore Funeral Home
• https://wilmorefuneralhome.com
• https://starmed.care/vaccine/
• Twitter
• https://twitter.com/visionscrenshaw
• https://twitter.com/booneoakley
• Company:
• https://crenshawvisions.com
• https://booneoakley.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai (http://www.onescreen.ai/)
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