In this episode, Tim Rowe, Host of OOH Insider and Raghav Sharma, Founder of Perfitly discuss the importance of retail and the challenges faced by e-commerce brands.
They highlight the significant ad spend on #retailmedia networks and the dominance of brick-and-mortar stores in global retail sales.
Did you know that more than 80% of purchases are made in brick-and-mortar stores?
And that trend is only growing 📈
Tim and Raghav explore ways to create more engagement in physical settings and bridge the gap between #dtc and physical #shopping experiences.
Tune in to learn how to connect with customers and become their trusted guide in the retail journey.
Key Moments:
[00:08:52] What does it mean to 'digitally try on clothes'?
[00:012:57] Antiquated techniques in fashion.
[00:18:05] How did digital adoption accelerate during the pandemic?
[00:23:11] What is digital garment fitting technology?
[00:26:09] Selling digital clothing in the metaverse.
[00:30:41] What is the relationship between conversion rate and shopper experience?
[00:33:39] How personalized lookbooks will change marketing.
