March 24, 2022

The Immersive Revolution w/ Bob Johns of BOLDSITE Media

Show Notes

Bob Johns, VP Media & Marketing at BOLDSITE Media, talks about the American Dream Mall’s network of screens and its ability to create immersive brand experiences.
BOLDSITE Media, is a destination media company that creates boundless brand environments. They are motivated to design unparalleled immersive and integrated brand stories.

Takeaways
Out-of-home has an amazing ability to connect to people throughout their daily lives.

The American Dream has 138 displays inside that are synchronized on one network. This allows brands to foster unique, immersive brand experiences across the property.
The American Dream is a premiere destination that attracts and influences a variety of audiences across the Tri-state area. The opportunities are endless between the 12 million visitors, screens that face the MetLife Stadium parking lot, and drivers on the New Jersey Turnpike.
There is not a specific bucket that American Dream fits into. Depending on the brand it is either destination, playspace, or mall media.
Mall media is not what it used to be since the pandemic. Traditional malls have had to redefine themselves into a destination medium.
Destination media is defined by the way that audiences have the opportunity to interactive with displays in an environment, such as American Dream, to create a brand experience.

Links