Reimaging Mobile Ads and Utilizing the Rideshare Market w/ Craig Cook, CEO and co-founder of mobilads

In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences.

Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to prove return on investment.

Takeaways 

• Establishing third-party credibility is the secret sauce to earning trust with a new rideshare market. Find the leaders within the community and build a foundation of honesty, humanity, and consistency.
• Mobilads generates impressions by tracking their drivers’ location and people through anonymous cellphone demographics or behavioral data.
• After collecting device ids, Mobilads uses that data to then retarget digitally. Cross-examination has proved there is a return on investment from rideshare advertisements.

Links

• LinkedIn: https://www.linkedin.com/in/craig-andrew-cook/
• Email: craig@mobilads.co  
• Company: https://www.mobilads.co

Powered by OneScreen.ai
OneScreen.ai is the first free, public-access directory for all things Out of Home.

Support the show

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com

Try our custom-built GPT for FREE!

Built on more than 300+ pages of curated OOH Insider transcripts to build The Ultimate Insider.