March 3, 2022

Interactive Content & The Shark Experience w/ Nick Haggard

Show Notes

We have an un-provoked podcast! Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, are joined by Nick Haggard, Director of Sales at Edison Interactive. While on a call, the content was so good we decided to hit record so it could be shared with our loyal fanbase!

Join us for a conversation in hyper-targeting golfers through interactive, touchscreen devices within golf carts.

Edison Interactive is a content management software for connected devices. They are motivated to provide information and entertainment, as well as, create a profit center through screens.

Takeaways

Alpine Media and Edison Interactive have joined forces! Edison is now the exclusive seller of Alpine’s ski inventory.
Shark Experience presented by Verizon is an interactive, touchscreen device installed in golf carts. It enhances the golfer experience by providing content to help across the course.
This platform provides golfers with live and on-demand sports news and tips, GPS yardages, hole flyovers, and music connectivity through Bluetooth or radio.
Ad units run consistently throughout the platform. There are five partners maximum for each course: four bigger named brands and the golf course themselves.
Edison Interactive is in the process of creating a self-serve feature to find the best digital screen for advertisers targeting golfers.

Links

Nick Haggard: