Interactive Content & The Shark Experience w/ Nick Haggard
We have an un-provoked podcast! Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, are joined by Nick Haggard, Director of Sales at Edison Interactive. While on a call, the content was so good we decided to hit record so it could be shared with our loyal fanbase!
Join us for a conversation in hyper-targeting golfers through interactive, touchscreen devices within golf carts.
Edison Interactive is a content management software for connected devices. They are motivated to provide information and entertainment, as well as, create a profit center through screens.
Takeaways
- Alpine Media and Edison Interactive have joined forces! Edison is now the exclusive seller of Alpine’s ski inventory.
- Shark Experience presented by Verizon is an interactive, touchscreen device installed in golf carts. It enhances the golfer experience by providing content to help across the course.
- This platform provides golfers with live and on-demand sports news and tips, GPS yardages, hole flyovers, and music connectivity through Bluetooth or radio.
- Ad units run consistently throughout the platform. There are five partners maximum for each course: four bigger named brands and the golf course themselves.
- Edison Interactive is in the process of creating a self-serve feature to find the best digital screen for advertisers targeting golfers.
Links
Nick Haggard:
- LinkedIn: https://www.linkedin.com/in/nick-haggard/
- Company: https://edisoninteractive.com
- Email: nhaggard@edisoninteractive.com
- Self-Serve Release: edisoninteractiveadmanager.com
- Shark Experience presented by Verizon: https://sharkexperience.com
- Club Car: https://www.clubcar.com/en-us
- Captivate: https://www.captivate.com
Heather Waisanen:
- LinkedIn: https://www.linkedin.com/in/heather-waisanen/
- Company: https://www.onescreen.ai
Powered by OneScreen.ai
OneScreen.ai is the first free, public-access directory for all things Out of Home.
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Try our custom-built GPT for FREE!
Built on more than 300+ pages of curated OOH Insider transcripts to build The Ultimate Insider.
