Inspired by a recent conversation with Ed Silhan, CRO of Locala, we'll explore the challenges and opportunities presented by these transformative shifts in the advertising landscape. In our latest podcast episode, Ed Silhan teaches us about How DSPs…
If you've been following the CTV space, you know the persistent challenge: connecting local advertisers with streaming TV inventory. It's a puzzle that's stumped many, but I recently spotted an interesting solution that might just crack it wide open…
This blog post expands on the insights shared in our latest episode, Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher, exploring how DOOH publishers can leverage automation to streamline their dir…
This blog post expands on the key takeaways from our recent podcast episode featuring Emmy-Award Winning Media Researcher Bill Harvey, who brilliantly explains the difference between attention and resonance. You can listen to the full episode here: …
Introduction: The Ever-Evolving World of DSPs The digital advertising landscape is a dynamic ecosystem, constantly shifting and adapting to technological advancements and evolving consumer behavior. At the heart of this evolution lies the Demand-Si…
This blog post expands on the insights shared in our latest podcast episode, DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher, diving deeper into the world of programmati…
This post expands on the insights shared in our recent podcast episode with Ravi Patel, founder of Swym.ai, where we discussed the impact of SPO and the growing importance of curation in programmatic DOOH. You can listen to the full episode here: Ra…
This post is a companion piece to our recent discussion on the Marketecture Podcast, which you can listen to here. The $21 Billion Question: Why Isn't DOOH Getting a Bigger Share? The DOOH market is undeniably substantial. Globally, it's a $21 bil…
The success of Digital Out-of-Home (DOOH) networks is closely tied to their partnerships with Supply-Side Platforms (SSPs). These partnerships play a critical role in ensuring that DOOH networks maintain clarity and control over their inventory, avo…
In today's episode of OOH Insider, join host Tim Rowe, along with guests Stephen Brooks and Robert O’Rourkefrom AdXact.io, in exploring the nuances of Connected TV (CTV) and Digital Out-of-Home (DOOH) advertising. Here's a summary of what you…
DOOH is not CTV and understanding 'Why' is the key to actually selling more DOOH. Environment and Context: DOOH refers to digital advertising that appears on physical screens in public or semi-public spaces, such as billboards, transit screens, or…
In today's fast-paced digital world, marketing strategies are constantly evolving to keep up with the changing preferences of consumers. One of the emerging trends in marketing is the use of Digital Out-of-Home (DOOH) advertising. DOOH refers to the…
Unpacking the Exciting World of Programmatic DOOH: A Conversation with Brooke Ermogenis. Brooke is back! The most downloaded guest in our podcast's history, Brooke is the Founder and Head of Insights at doohx.io - the first global social-education …
In the world of advertising, technology has revolutionized the way marketers reach their target audience. One such innovation is programmatic advertising, which has been widely adopted in the digital space. But did you know that programmatic adverti…
In today's digital world, out-of-home (OOH) advertising has undergone a significant transformation. Gone are the days of just static billboards and traditional posters. With the advent of digital out-of-home (DOOH) advertising, marketers now have ac…