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How Will Gen Z And The TikTok Takeover Impact The Next 10 Years Of Marketing? Find Out!

Did you know that 63% of Gen Z are using ad blockers?

And if that weren’t bad enough, 99% say they’re ready to skip your video ad as soon as it starts playing. Mix in a startling amount of programmatic ad fraud and it starts to seem like none of the old tricks are working.

This episode is the primer on how the $100B global opportunity to engage Gen Z could be the ultimate test for marketers in understanding offline media and advertising in the real world.