Did you know that 63% of Gen Z are using ad blockers?
And if that weren’t bad enough, 99% say they’re ready to skip your video ad as soon as it starts playing. Mix in a startling amount of programmatic ad fraud and it starts to seem like none of the old tricks are working.
This episode is the primer on how the $100B global opportunity to engage Gen Z could be the ultimate test for marketers in understanding offline media and advertising in the real world.
References:
https://abcnews.go.com/Technology/gen-bypassing-google-tiktok-search-engine/story?id=88493981
