Demetria Wideman, Vice President of Business Development and Airport Partnerships at ReachTV, chats about how to best reach out and connect to tastemakers on the go.
ReachTV is a linear short-form television network designed for travelers. They create opportunities for audiences to stay informed on the latest news, sports, business, style, and entertainment.
Takeaways
- One of top challenges within airport advertising is the red tape. Airports have contractual duties to their brands. Advertisers have to be cognizant when making decisions in this space.
- Travel is a very personal experience. Although travelers are surrounded by hundreds of people, they are attentive and engage with their environment.
- Television is a communal activity. The content on the screen brings familiarity into foreign environments and allows people to connect to others.
- ReachTV provides a communal experience for travelers within a high-stress environment. They strive to be a source of connection, trust, and community.
- ReachTV is exploring ways for brands that advertise on screens to also convert to become the point of purchase in the terminal.
Links
LinkedIn: https://www.linkedin.com/in/dwideman/
Email: demetria.wideman@reachtv.com
ReachTV: http://reachtvnetwork.com/
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