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Dec. 20, 2023

The Long-Tail: A Growing Opportunity for OOH - Understanding and Mast…

Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth? In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers …

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Sept. 7, 2023

Bonus: AI in OOH (A LinkedIn Live Replay with Tim Rowe)

This is a rebroadcast of "AI in OOH" a LinkedIn Live Event (which can you can access here). Watch the YouTube version here In this free class, I talk about how to incorporate AI in your OOH workflows. Whether for …

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May 14, 2023

A quick update on what's new around here and some things you may have…

Blogs I mentioned: OOH Exchange Rates/Carfax For OOH Links I mentioned: Layne Cox, Startup CMO https://www.theoohinsider.com/layne-cox/ Jason Shuster, Metaverse as a Service https://www.theoohinsider.com/metaverse/ Benjamin F...

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April 18, 2023

Measurement Part One: The Value Equation of Physical Media

Follow along with the blog series on OOH measurement here: Part I https://www.theoohinsider.com/blog/oohmeasurement-part1/ Part 2 https://www.theoohinsider.com/blog/oohmeasurement-part2/ Get the entire back catalogue of OOH I...

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April 4, 2023

Breakthrough! The Official OAAA/Geopath Conference Recap with Adam Ma…

Jam packed with completely candid feedback, insights, and perspective on this year’s conference. Recorded on location at the Screenverse penthouse in Nashville with Adam Malone (President and co-founder of Screenverse), David...

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March 25, 2023

See You In Nashville! (And What's Coming Starting 3/30)

Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

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Feb. 28, 2023

Everyone Is A DSP. Even You.

This concept was initially mentioned in this episode in case you want to check it out https://www.theoohinsider.com/669730/12327510-is-this-the-compromise-for-great-creative-episode-99-recap-of-wes-frick-of-wes-frick-design a...

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Feb. 12, 2023

Oh, So You Want To Quantify And Measure The Impact Of OOH Advertising…

Check out the Google Analytics Academy here: https://analytics.google.com/analytics/academy/ And learn more about Flowcode here: https://www.flowcode.com/ If you'd like an intro to my contact at Flowcode, feel free to email m...

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Jan. 20, 2023

Do You Love To Win Or Hate To Lose? Depending Which...It Could Be Cos…

Oren Klaff - Flip The Script https://www.amazon.com/Flip-Script-Getting-People-Think-ebook/dp/B07MPTXZ59/ref=sr_1_1?keywords=oren+klaff+flip+the+script&qid=1674221696&s=digital-text&sr=1-1 Get the entire back catalogue of OOH...

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Jan. 3, 2023

OOH Loses A Legend, OOH Insider Loses A Friend - A Tribute To Andrea …

Love you more, Auntie Dre. If you're able to support the education fund for Andrea's daughter, please visit: https://www.gofundme.com/f/andrea-messimer-henley Get the entire back catalogue of OOH Insider, since 2019 at https:...

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Dec. 14, 2022

A Big Win From The Past 4 Weeks "Off" And Day One Of A New Chapter

The LinkedIn Challenge I Referred To: https://www.linkedin.com/feed/update/urn:li:activity:7008785168232534017/ Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

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Dec. 7, 2022

How Can Commercial Real Estate Data Unlock Growth For OOH From Digita…

The LinkedIn Live Event Replay I mentioned can be seen here: https://www.linkedin.com/posts/troweactual_linkedin-live-event-targeted-offline-activity-7004148588104536064-uNsz And if you'd like to reference my show notes from ...

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Dec. 3, 2022

A FREE Career Marketplace For Only OOH?!

Start writing your next chapter at oohired.com And to get a job opening listed, please contact me via the LinkedIn page here: https://www.linkedin.com/company/91537034 Check out all 4.5 years of OOH Insider content at https:/...

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Nov. 30, 2022

Closing Bell Update!

Things I said would be in the show notes during the show... My LinkedIn - Connect with me or send me a DM! https://www.linkedin.com/in/troweactual/ The Targeted Offline Marketing LinkedIn Event on 12/1 @ 1:30 EST https://www....

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Nov. 29, 2022

Review Your Work Because Recency Matters And...Does Your Discovery Ca…

Raf Chang/Times Square Episode https://www.theoohinsider.com/669730/10087074-episode-091-ceo-of-tiger-party-rafale-chang Matt Raymond/Automotive Episode https://www.theoohinsider.com/669730/10124892-episode-092-automotive-bra...

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Nov. 28, 2022

Post-OneScreen.ai Update: What's Next?

My Personal LinkedIn https://www.linkedin.com/in/troweactual/ My Email outofhomeinsider@gmail.com OOH Insider LinkedIn https://www.linkedin.com/company/oohinsider LinkedIn Live Event https://www.linkedin.com/video/event/urn:l...

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Oct. 18, 2022

Gen Z and the TikTok Takeover

Did you know that 63% of Gen Z are using ad blockers? And if that weren’t bad enough, 99% say they’re ready to skip your video ad as soon as it starts playing. Mix in a startling amount of programmatic …

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Aug. 9, 2022

Another Day Another DSP...But This Time - It's Apple 🍎 And How To Cli…

Start on YouTube right at the live product demo part by clicking here: https://www.youtube.com/watch?v=Ajr98WNDTrc&t=539s For access to Persona Builder, email me directly at tim@onescreen.ai Subject Line: Persona Builder Acce...

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Aug. 2, 2022

Disney x Trade Desk = 🤯 (WARNING: This One May Hurt Some Feelings)

How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode. WARNING: May trigger some hurt feelings because the talk is real. For professional inquiries, please …

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July 17, 2022

Crazy Theory...Netflix + Microsoft = DIRECTV + Yahoo - What Does It M…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Netflix names Microsoft as partner for new consumer subscription plan https://blogs.microsoft.com/blog/2022/07/13/netflix-n...

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July 13, 2022

$45? $380? How May Oil Prices Unlock This Alternative OOH Contender?

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Will oil prices surge to $380 or slump to $45—What JP Morgan, CITI reports say? https://www.zeebiz.com/markets/commodities/...

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July 8, 2022

Attribution Is Killing Your Strategy!

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Attribution Is Killing Your Strategy https://www.mediapost.com/publications/article/375302/attribution-is-killing-your-stra...

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July 7, 2022

Geopath Names A New Head Of Product And What Does AB5 Mean for OOH In…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... U.S. Supreme Court denies review of reversal of California AB5 injunction https://www.logisticsmgmt.com/article/u.s._suprem...

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July 2, 2022

What Do These Retail Media Network Predictions Mean For Place-Based M…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... 4 Predictions for Retail Media https://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/ Supply Chain Impacts, ...

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