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Brian opens the hood on what its like working with some of the hottest brands in the world, like - Gopuff, Zelle, Bombas, and Tubi. We talk about how brands are better positioned today than ever before to stay true to their identity not only as they scale, but at scale, and how to do that by finding the right partners to collaborate with. I share a story in the first few minutes of the conversation about how I grabbed a bottle of water the other day and instantly thought to myself “this feels like a brand Quan should be working with” and when I text Brian a picture of the bottle with a note that they seemed great for Quan, his reply was “haha we actually are working with them” and I want to call out why that is significant. It is one thing to sell advertising to brands. It is another to be a brand yourself.
Follow along with the blog series on OOH measurement here: Part I https://www.theoohinsider.com/blog/oohmeasurement-part1/ Part 2 https://www.theoohinsider.com/blog/oohmeasurement-part2/ Want to stay on the cutting edge? Subs...
Tim Rowe interviews Layne Cox, CMO of Union and one of the earliest startup marketers to leverage OOH advertising as a growth channel all the way back in 2009. Layne’s career is a culmination of commitment to a passion for se...
In this episode, host Tim Rowe interviews Chris Grosso , CEO of Intersection Media , about various topics related to the out-of-home (OOH) advertising industry. They discuss Grosso's background, the importance of transit adve...
Check out the Google Analytics Academy here: https://analytics.google.com/analytics/academy/ And learn more about Flowcode here: https://www.flowcode.com/ If you'd like an intro to my contact at Flowcode, feel free to email m...