Insider Insights

Tim's Riffs and Randoms

March 15, 2023

What is a DSP and Why it Matters: Understanding the Significance of Demand-Side Platforms in Programmatic and Full-Stack OOH Advertising

What Is A DSP And Why Does It Matter? Let’s start by breaking down what a DSP is and why it’s relevant. DSP is short for demand-side platform. This is the literal interface used by marketers to deploy ads. This can be Facebook Ads Manag…