On this episode of OOH Insider, Kevin Gephart, Co-Author of The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH, shares his 38+ years of ad sales knowledge. Learn about best practices during a recession, idea generation, entrepreneurship, and more.
The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH is a culmination of the out-of-home selling experience Gephart has gathered in the past 12 years. Within these 38 chapters are everything he wished he would have known when he started selling.
1. Slam on the Breaks - people who stop spending and buying altogether.
2. Pained but Patient - people who are annoyed buy the price increases but are tolerant.
3. Comfortably Well Off - people who are not effected by any of it.
4. Live For Today - people who carry on as usual.
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