OOH Insider

Episode 103 - Mobile Ads and Utilizing the Rideshare Market w/ Craig Cook

May 26, 2022 Tim Rowe Season 1 Episode 103
OOH Insider
Episode 103 - Mobile Ads and Utilizing the Rideshare Market w/ Craig Cook
Show Notes

In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences.

Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to prove return on investment.

Takeaways 

  • Establishing third-party credibility is the secret sauce to earning trust with a new rideshare market. Find the leaders within the community and build a foundation of honesty, humanity, and consistency.
  • Mobilads generates impressions by tracking their drivers’ location and people through anonymous cellphone demographics or behavioral data.
  • After collecting device ids, Mobilads uses that data to then retarget digitally. Cross-examination has proved there is a return on investment from rideshare advertisements.

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