Episode 093 - Interactive Content & The Shark Experience w/ Nick Haggard

We have an un-provoked podcast! Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, are joined by Nick Haggard, Director of Sales at Edison Interactive. While on a call, the content was so good we decided to hit record so it could be shared with our loyal fanbase!
 
Join us for a conversation in hyper-targeting golfers through interactive, touchscreen devices within golf carts.

Edison Interactive is a content management software for connected devices. They are motivated to provide information and entertainment, as well as, create a profit center through screens.

Takeaways 

• Alpine Media and Edison Interactive have joined forces! Edison is now the exclusive seller of Alpine’s ski inventory.
• Shark Experience presented by Verizon is an interactive, touchscreen device installed in golf carts. It enhances the golfer experience by providing content to help across the course.
• This platform provides golfers with live and on-demand sports news and tips, GPS yardages, hole flyovers, and music connectivity through Bluetooth or radio.
• Ad units run consistently throughout the platform. There are five partners maximum for each course: four bigger named brands and the golf course themselves.
• Edison Interactive is in the process of creating a self-serve feature to find the best digital screen for advertisers targeting golfers.

Links

Nick Haggard:

• LinkedIn: https://www.linkedin.com/in/nick-haggard/
• Company: https://edisoninteractive.com
• Email: nhaggard@edisoninteractive.com
• Self-Serve Release: edisoninteractiveadmanager.com
• Shark Experience presented by Verizon: https://sharkexperience.com
• Club Car: https://www.clubcar.com/en-us
• Captivate: https://www.captivate.com

Heather Waisanen:

• LinkedIn: https://www.linkedin.com/in/heather-waisanen/
• Company: https://www.onescreen.ai

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